Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales.  Read More

Find Out Exactly What You
Should Be Paid


120 (tie)Fairfield University(Private)
20 Year Net ROI$450,000
Total 4 Year Cost$237,000
Grad Rate80%
Time to Graduate4 Years
Loan Amt$39,000
122 (tie)New Jersey Institute of Technology (NJIT)(Out-of-State)
20 Year Net ROI$449,000
Total 4 Year Cost$184,000
Grad Rate59%
Time to Graduate5 Years
Loan Amt$31,900
122 (tie)San Francisco State University (SFSU)(In-State)
20 Year Net ROI$449,000
Total 4 Year Cost$98,100
Grad Rate50%
Time to Graduate5 Years
Loan Amt$22,400
122 (tie)University of Michigan - Ann Arbor(Out-of-State)
20 Year Net ROI$449,000
Total 4 Year Cost$218,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$24,700
125 (tie)Fordham University(Private)
20 Year Net ROI$448,000
Total 4 Year Cost$257,000
Grad Rate80%
Time to Graduate4 Years
Loan Amt$33,500
125 (tie)University of Utah(In-State)
20 Year Net ROI$448,000
Total 4 Year Cost$88,700
Grad Rate62%
Time to Graduate5 Years
Loan Amt$32,900
127California State University - Hayward(Out-of-State)
20 Year Net ROI$447,000
Total 4 Year Cost$137,000
Grad Rate38%
Time to Graduate5 Years
Loan Amt$23,600
128 (tie)Angelo State University(In-State)
20 Year Net ROI$446,000
Total 4 Year Cost$76,800
Grad Rate30%
Time to Graduate5 Years
Loan Amt$22,900
128 (tie)Worcester State University(In-State)
20 Year Net ROI$446,000
Total 4 Year Cost$93,200
Grad Rate53%
Time to Graduate5 Years
Loan Amt$27,800
130University of Medicine and Dentistry of New Jersey(Out-of-State)
20 Year Net ROI$444,000
Total 4 Year Cost$176,000
Grad Rate81%
Time to Graduate4 Years
Loan Amt$30,100
131Virginia Military Institute (VMI)(Out-of-State)
20 Year Net ROI$443,000
Total 4 Year Cost$192,000
Grad Rate71%
Time to Graduate4 Years
Loan Amt$29,500
132 (tie)George Washington University (GWU)(Private)
20 Year Net ROI$442,000
Total 4 Year Cost$249,000
Grad Rate79%
Time to Graduate4 Years
Loan Amt$29,200
132 (tie)Saint Joseph's University (SJU) - Philadelphia, PA(Private)
20 Year Net ROI$442,000
Total 4 Year Cost$224,000
Grad Rate73%
Time to Graduate4 Years
Loan Amt$40,000
132 (tie)University of North Carolina at Chapel Hill (UNC)(In-State)
20 Year Net ROI$442,000
Total 4 Year Cost$97,100
Grad Rate90%
Time to Graduate4 Years
Loan Amt$26,600
132 (tie)University of Wisconsin (UW) - Madison(In-State)
20 Year Net ROI$442,000
Total 4 Year Cost$96,800
Grad Rate84%
Time to Graduate4 Years
Loan Amt$29,600

*NOTE: Unranked schools on this list don’t have on-campus living options, so on-campus costs are not available.

In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand -- every employer needs employees to convince their customers to purchase their product or service -- and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don't know what to do with those degrees, consider marketing and sales as a career path.

In PayScale's College ROI Report, marketing careers and sales careers perform very well. Rhode Island's Ivy League Brown University often delivers a high 20-year net ROI for alumni who go into sales and marketing jobs. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country. On top of that, the University's neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings.

Business moguls of all types have studied at the University of Pennsylvania. Also an Ivy League school -- and founded by Benjamin Franklin -- UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world. You might call it the nexus of the Three-Comma club.

Stanford University in Palo Alto, California consistently reports a high 20-year net ROI for alumni who go into sales and marketing jobs. Stanford is a pricey school, but with its high ROI, it's worth going into debt for if you get accepted.

The University of California, Berkeley, home to the famous Haas School of Business, is a real deal for California residents who want to work in sales or marketing. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.