4 Ways to Rock Your Employee Benefits & Rewards Program

Compensation Outweighs Workplace Perks and Employee Benefits

show that while employee rewards programs are popular by employers, they are
not as appealing to the employees for which they were created in the first
place. Employee perks and healthcare
benefits are popular lures among employees, but salary compensation still
reigns supreme as the benefit of choice.
Money is (and probably always will be) the number one way to recruit,
retain and hire qualified job seekers. But, that doesn’t mean rewards programs should go by the wayside. A comprehensive total rewards package is
essential, but half the battle is letting the employees know the rewards are
out there. Communication is the key.

are 4 ways that companies can use marketing approaches to communicating their
total rewards program to their employee and candidate audiences for use as a
recruitment and retention tool.

4 Ways to Internally Market Your
Employees Rewards Program

  • What’s the goal of the employee rewards
     What are the details? Make sure the benefits for all
    employees are clearly established, written and approved before setting your
    rewards program ship to sail. Set your
    sites and establish what success looks like with clear goals.
  • Devise a written
     Overusing the copy machine to plaster pretty pink and yellow handouts all over the break room wall
    may communicate your Employee Rewards Program to some, but it isn’t a strategy
    nor does it have clear milestones to show progress or success. Neither is spamming email inboxes. Be strategic, develop a timeline with a
    calendar of communications and measure the responses.
  • Media: We aren’t talking about broadcast television
    here. The medium (media is the plural of
    medium) refers to the method of delivery. How best to communicate to your audience (i.e. the employees) depends on
    what is available to your company. Is
    everyone housed in one facility? Do all
    employees have regular access to email? Is your company spread out across the nation or even the globe? Do you have remote employees who work from
    home? Because of all the variables, one
    medium of communication will inevitably leave one or more groups out of the
    communication loop and the last thing you want is an employee feeling like
    the company’s so-called red-headed step child. Write a list of different types of media that might be effective for
    your group such as department meetings, paystub inserts, emails, intranets,
    posters, letters or even a Facebook fanpage. Effective communication to your audience means wearing yet another HR
    hat and this one has a Marketing label.
  • Get
     Feedback should come in
    two forms. You need to document how
    employees respond (or don’t respond) to communications so you can understand
    the communication penetration and know what works and, most importantly, what
    doesn’t. You aren’t a slave to your
    original strategy and outline so make adjustments that make sense along the
    way. Second, gather the response from
    employees in regard to the rewards. How
    do they respond? Do they wish there was
    something more? Take notes and always
    thank employees for their willingness to speak up (whether it is positive or
    negative). Assure them you are using
    their input to help build a better program for all employees.  Most important is that you pass this feedback

Rocking your employee rewards and benefits program involves creating a strategy and internal marketing campaign that speaks to your employee audience. Hoarding information won’t instill change in your company yet an
improved employee rewards program could be the added incentive that helps retain
employees and keep them engaged in their work, ultimately leading to better

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Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs


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3 Comments on "4 Ways to Rock Your Employee Benefits & Rewards Program"

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David Brown

Thanks for telling the points of increase <a href=”http://www.ozwebrewards.com.au/”>rewards programs</a>. Its very helpful for me.

shaunedward marsh

As a matter of fact, this appreciation is necessary for them because, in the long run, the employees get motivated to perform even better. However, there are few points to be kept in mind while the employee recognition programs are organized. Well, these pointers are not much to worry about instead they will help an employer to make these programs or events successful. Most of the times, the goal-driven corporate events are on positive side as compared to the ones those have not been pre-planned. 

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David Brown

<a href=”http://www.ozwebrewards.com.au/”>Rewards programs</a> are very important to us at great performances. It also helps in building healthy relationship with customers.