The average pay for a Mid-Career Market Research Manager is CNY 317,075 per year.

Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Market Research Manager Job Listings

Key Stats for Market Research Manager

Gender

Female
20 %
Male
80 %
5-9 years
86%
10-19 years
14%

Gender

Female
20 %
Male
80 %

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 29%
vision benefits
Vision: 29%
no benefits
None: 14%