CNY 487,900
Avg. Salary
Help us gather more data!
Is Senior Marketing Manager your job title? Get your free, personalized salary report
Take our survey now »

The average salary for a Mid-Career Senior Marketing Manager is CNY 465,000 per year.

CNY 79,463 - CNY 983,409
CNY 490K
CNY 980K
MEDIAN: CNY 487,900
Salary CNY 79,463 - CNY 983,409
Bonus CNY 50,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
CNY 99,329 - CNY 983,409
  • Country: China
  • Currency: CNY
  • Updated: 15 Sep 2018
  • Individuals Reporting: 18

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.


Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Key Stats for Senior Marketing Manager


54 %
46 %
5-9 years
10-19 years

Skills That Affect Senior Marketing Manager Salaries

National Average
CNY 555,000


54 %
46 %

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 20%
vision benefits
Vision: 20%
no benefits
None: 33%