CNY 565,800
Avg. Salary
Avg. Hourly Rate
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The average pay for a Senior Marketing Manager with Strategic Marketing skills is {{pay}} per hour.

The average pay for a Senior Marketing Manager with Strategic Marketing skills is CNY 565,800 per year.

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10%
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90%
MEDIAN $0
$210k
10%
$566k
50%
$678k
90%
MEDIAN $565,800

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Key Stats for Senior Marketing Manager

Gender

Female
67 %
Male
33 %
5-9 years
80%
10-19 years
20%

Gender

Female
67 %
Male
33 %

Common Health Benefits

medical benefits
Medical: 33%
dental benefits
Dental:
vision benefits
Vision:
no benefits
None: 67%