What Do Digital Media Specialists Do?
Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem so…Read more
- Develop and implement online marketing policies and projects.
- Capture and track public sentiment and interests around the industry or product.
- Improve search engine optimization and general discovery of content by target groups.
- Analyze and report on web traffic, analytics, and engagement.