An Entry-Level Marketing Analyst earns an average salary of HK$282,999 per year.
|Salary||HK$12,164 - HK$414,257|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|HK$12,164 - HK$414,257|
Job Description for Marketing Analyst
A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.Read More...
A strong background in business intelligence and reporting software is required for market analysts, along with an educational background in business, marketing, or a similar field. A market analyst must be able to develop strong relationships with clients and senior-level executives, and they must be able to effectively communicate findings' significance to clients. (Copyright 2018 PayScale.com)
Marketing Analyst Tasks
- Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
- Collaborate with internal departments to prepare and present findings to clients.
- Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
- Develop metrics and strategies to test and enhance performance.
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