An Entry-Level Marketing Analyst earns an average salary of HK$282,999 per year.

HK$12,164 - HK$473,436
HK$12K
HK$240K
HK$470K
MEDIAN: HK$235,494
10%
50%
90%
HK$0HK$473K
Salary HK$12,164 - HK$473,436
Bonus HK$28,934
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
HK$12,164 - HK$473,436
  • Country: Hong Kong
  • Currency: HKD
  • Updated: 14 Apr 2018
  • Individuals Reporting: 11

Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.
  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.

Marketing Analyst Job Listings

Pay Difference by Location

National Average: HK$264,930

Larger city markers indicate a job is popular in that location.

Key Stats for Marketing Analyst

Gender

Female
86 %
Male
14 %
Less than 1 year
18%
1-4 years
64%
5-9 years
18%

Gender

Female
86 %
Male
14 %

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 44%
vision benefits
Vision: 33%
no benefits
None: 22%