What Do Marketing Managers Do?
A marketing manager is a person within a company who supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams.
A marketing manager typically oversees one or more marketing campaigns. The manager may dev…Read more
- Collaborate with product managers to implement new and modified programs and initiatives.
- Monitor and analyze the performance of marketing programs in order to guide current and future strategies.
- Assist in developing market research studies and analyze their findings.
- Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.