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What Do Marketing Specialists Do?
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting cons
Marketing Specialist Tasks
Analyze current and past marketing data to help determine overall marketing strategy.
Ensure marketing ideas coincide with the company's brand and mission statement.
Research consumer demand and explore ways to increase it.
Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Explore the most common career paths for Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
What is the Pay by Experience Level for Marketing Specialists?
An early career Marketing Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of HK$258,000 based on 16 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of HK$480,000 based on 16 salaries.