Regional Marketing Manager Salary (Hong Kong)
The average pay for a Regional Marketing Manager is HK$574,844 per year. A skill in Strategic Marketing is associated with high pay for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.
|Salary||HK$410,881 - HK$1,204,006|
|Bonus||HK$11,960 - HK$269,715|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|HK$410,881 - HK$1,419,135|
Job Description for Regional Marketing Manager
Large companies and organizations that do business with a wide variety of customers - either inside one country or internationally - are typical employers for regional marketing managers. To be effective, these companies must recognize the differing needs of consumers in different demographic and geographic areas, potentially requiring specialized approaches in making a product or service more attractive. In some large companies, regional marketing managers are needed to cater to the organization's large customer base.Read More...
The regional marketing manager generally works with a marketing team, as well as with sales and advertising teams. They help develop and implement marketing campaigns that usually take specific demographics of the manager’s area into account. They must be creative and analytical when developing these campaigns, set measurable goals, and develop the means to gather performance data. The regional marketing manager helps implement these campaigns with sales and advertising or creative teams and then oversees their execution. They also forecast sales needs and campaign budgets on an ongoing basis. Additionally, these managers help ensure all marketing efforts fit the company's and/or brand's image.
Typically, a regional marketing manager must have at least a bachelor's degree in business, marketing, or a related field. Previous experience in a similar position is needed as well. A regional marketing manager needs excellent communication and organization skills, as they will be the liaison among a variety of teams within a company. The manager should also expect to travel regularly as a part of this job. (Copyright 2017 PayScale.com)
Regional Marketing Manager Tasks
- Manage the selection, training and development of staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
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