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What Do Senior Marketing Managers Do?
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go
Senior Marketing Manager Tasks
Create, recommend and implement marketing programs and campaigns for products and services of the organization.
Manage the selection, training and development of marketing staff.
Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
Collaborate with product managers to implement new and modified programs and initiatives.
Popular Employer Salaries for Senior Marketing Manager
Explore the most common career paths for Senior Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Skills in Strategic Marketing, Marketing Management, Marketing Communications and Branding are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing.
What is the Pay by Experience Level for Senior Marketing Managers?
A mid-career Senior Marketing Manager with 5-9 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of HK$588,932 based on 20 salaries. An experienced Senior Marketing Manager with 10-19 years of experience earns an average total compensation of HK$652,437 based on 31 salaries. In their late career (20 years and higher), employees earn an average total compensation of HK$756,000.