What Do Senior Marketing Managers Do?
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and go…Read more
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
- Manage the selection, training and development of marketing staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.