Marketing administrators are typically responsible for creating and maintaining the public image for an entire organization or individual clients. Their main objective is to work with the organization or client to promote a positive public image through outreach, communications materials, and proactive responses to relevant issues. Marketing administrators work with the media, helping advocate for positive stories about their business and conducting crisis management as necessary. Due to the nature of their work, marketing administrators work for a large variety of industries and organizations, including hospitals, universities, large corporations, construction firms, law firms, and many others.
Specific tasks conducted or overseen by the marketing administrator include creating marketing products such as advertisements, logos and slogans; building and distributing media kits; conducting branding initiatives; and organizing and overseeing media coverage and company fundraisers. Marketing administrator work with a variety employees at all levels of the organization, including executives, assistants, and sales department managers; they also work with external entities such as media representatives, corporate partners, and others.
Marketing administrator jobs typically require at least a bachelor's degree in communications, marketing, or a related field, as well as at least two to five years of previous marketing experience. Additionally, a marketing administrator must possess strong oral and written communication skills, excellent interpersonal skills, and a creative mindset. Proficiency with basic computer programs is generally needed as well.
Marketing Administrator Tasks
- Plan and coordinate outreach and marketing efforts, including events and membership campaigns.
- Track metrics for campaigns and report on outcomes.
- Direct social media and online look and feel for campaigns.
- Conduct competitive research and update strategies and budgets to reflect needs.