Creative Director Salary (United Kingdom)

The creative director is the leader of a team tasked with creating and implementing creative work; this could include projects in graphic design, advertising, music, media or similar fields. Their tasks vary depending on their industry and position; for example, they may work as a lead designer for websites, oversee copywriting for advertising campaigns or serve as the art director for a publication or advertising firm. Other tasks led by a creative director commonly include helping with the casting of a commercial, developing radio commercials, and helping guide copywriters and graphic designers on a wide variety of projects.

Creative directors normally fall into two categories: an in-house creative director or an agency creative director. An in-house creative director is generally in charge of marketing campaigns or other creative tasks for large companies, whereas an agency creative director handles creative projects for a larger number of clients. Creative directors typically work full time in an office setting, although their hours and work environment may vary by position.

A technical or bachelor's degree in graphic design, advertising, music, media or another field relevant to the creative director's field is generally required for this position. Previous industry experience is needed as well. The creative director must be skilled in group coordination and able to provide constructive criticism. They also need to be able to move ideas throughout the entire development process from brainstorming to completion, and additional skills relevant to their specific position (such as proficiency with relevant computer programs and industry-specific knowledge) may be required or preferred as well. (Copyright 2018 PayScale.com)

Creative Director Tasks

• Develop and manage creative ideas.
• Develop and produce promotional spots.
• Coordinate with relevant departments on all promotions productions.
• Develop and manage creative teams to promote product brands.