Pros: The ability to education so many teams about SEO and teach them how search engines work, as well as to see the individual content strategies improve with SEO best practices in place. When I first started out here, I had to define what S.E.O. stands for and get buy in from content marketing and developer teams to see the value of using SEO tactics.

Cons: That our processes and growth can be extremely slow, often placing SEO on the back burner in favor of "more pressing" accomplishments.