Marketing Director Advice

Q: What do you wish you knew about your job when you first started out?

Marketing Director in Los Angeles:
"I would do more IT than marketing."
If you company is too small to afford a true IT department, odds are, you are going to be responsible for it.

Marketing Director in Charlotte:
"Hard work, dedication and adding value only gets you so far."
Manage your career like it's your job. Hard work, dedication and adding value is table stakes. Don't expect that to get you past a certain point. At a point it switches to politics and picking the right house.

Marketing Director in San Francisco:
"Your Career is Your Own - So Own It!"
Build a strong network with leaders from different areas. Your boss is not always right so having a network that can provide opinions is integral to making career choices.

Marketing Director in Portland:
"Wish I would have negotiated more vacation, salary or benefi."

Marketing Director in Los Angeles:
Allocate at least 20% of your budget to new strategies and/or experiments. Marketing, especially digital, is a rapidly changing space with new opportunities appearing all the time.