Entry-Level Public Relations and Communications Manager with Media / Public Relations Skills Salary

Job Description for Public Relations and Communications Manager

Public relations and communications managers work primarily for large for-profit and non-profit companies and government agencies and are tasked with helping to maintain the organization's reputation and deliver positive information to customers, the media, and the general public. They also develop corporate public relations strategies with other executives within the organization.

A bachelor's degree in business, marketing, communications, or a related field is generally required for this position, and years of relevant experience may also be required by some employers. Public relations/communications managers should have strong verbal and written communication skills, and leadership and interpersonal skills are also important for success. They must also be willing to travel to meet with clients or other business executives.

These managers should be strongly familiar with their companies' products and/or services and able to present themselves as competent and ethical spokespersons. They must also be able to communicate via various social media platforms, and some may supervise staff members within a department. As managers, they may conduct performance evaluation reviews of employees on a regular basis, and they are encouraged to stay up-to-date with all news and developments in the world of business. (Copyright 2019 PayScale.com)

• Manage and execute internal and external PR programs, activities, and publications.
• Track and measure PR successes and implement changes in strategy.
• Collaborate with leadership teams to develop PR and communications strategies that align with objectives of the company.
• Manage media relationships and publicity, coordinating press coverage and external interest in company and activities.

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