The average pay for a Search Engine Marketing (SEM) Specialist in Norfolk, Virginia is $17.25 per hour.
The average pay for a Search Engine Marketing (SEM) Specialist in Norfolk, Virginia is $35,376 per year.
Job Description for Search Engine Marketing (SEM) Specialist
Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.Read More...
Work is performed in an indoor environment, typically an office setting with minimal hazards or physical requirements. However, teleconferencing or travel to remote offices may also be necessary depending on the company and position. These professionals typically work during regular business operating hours, but flexibility for overtime or large projects is sometimes also necessary.
Educational and experience requirements vary widely depending on the employer and position available. These positions may be entry-level openings or they may require extensive experience in similar positions. A bachelor’s degree and two to four years of experience in a related field are common requirements. Additionally, the position requires detailed knowledge of search engine optimization techniques, and experience with systems such as Google AdWords, SEO Management suites, and other software is highly preferred. (Copyright 2019 PayScale.com)
- Guide products from initial conception, design, and production to successful delivery.
- Maximize product profitability by identifying market trends and meeting company budgetary goals.
- Perform strategic analysis of competing products and advise product improvements.
- Research customer demographics to provide marketing recommendations.
Search Engine Marketing (SEM) Specialist Job Listings
Key Stats for Search Engine Marketing (SEM) Specialist
Rated 5 out of 5
based on 2 votes.