▼6%
R318,000
Avg. Base Salary (ZAR)
/ year
Avg. Base Salary (ZAR)
10%
ZAR 94k
MEDIAN
ZAR 318k
90%
ZAR 572k
The average salary for a Digital Marketing Specialist is R318,000 in 2025
Base Salary
R94k - R572k
Bonus
R5k - R38k
Total Pay
R63k - R719k
Is Average Digital Marketing Specialist with Search Engine Optimization (SEO) Skills Salary in South Africa your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Digital Marketing Specialists?
▼4%
Find your market worth – how it works:
Common Health Benefits for a Digital Marketing Specialist
Medical
40%
Dental
8%
Vision
8%
None
60%
Gender Breakdown for Digital Marketing Specialists
Male
52.4%
Female
47.6%
This data is based on 21 survey responses. Learn more about the gender pay gap.
FAQs About Digital Marketing Specialists
What is the highest pay for Digital Marketing Specialists in Johannesburg?
Our data indicates that the highest pay for a Digital Marketing Specialist in Johannesburg is ZAR 572k / year
What is the lowest pay for Digital Marketing Specialists in Johannesburg?
Our data indicates that the lowest pay for a Digital Marketing Specialist in Johannesburg is ZAR 94k / year
How can Digital Marketing Specialists increase their salary?
Increasing your pay as a Digital Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Digital Marketing Specialist that oversees more junior Digital Marketing Specialists, this experience can increase the likelihood to earn more.