The PayScale Index (US): Trends in Compensation

2012: Earnings for this creative bunch remained fairly stable in Q1 2012, as quarter-over-quarter growth was essentially zero. Workers in marketing and advertising jobs can enjoy the fact that their wages are still 1 percent above where they were a year ago.

2007-2011: Marketing and advertising jobs did well in 2007, with wages outpacing other jobs overall by about 1 percent. While this relatively small occupational category is subject to somewhat larger quarter-to-quarter changes than most, the trend in 2008 and 2009 was clear. Wages stagnated then dropped off almost 3 percent. Stuck down low, earnings were flat in 2010, then a tremendous jump of 1.2 percent in Q3 2011 helped marketers finish 2011 with 1.6 percent wage growth year-over-year.

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Marketing and advertising (SOC Codes 11-2010.00 Advertising and Promotions Managers; 11-2021.00 Marketing Managers; 13-1160 Market Research Analysts and Marketing Specialists) jobs serve to make an organization look good. By running effective advertising or marketing campaigns, professionals in these jobs seek to understand how an organization is perceived and get certain messages out to the public. While commonly found in the information and professional services industries, these workers are found in almost any large organization with a need to promote its brand and bring in sales.

The SOC (Standard Occupational Classification) system is used by Federal statistical agencies to classify workers into occupational categories for the purpose of collecting, calculating, or disseminating data. Source: Bureau of Labor Statistics.

The PayScale Index tracks quarterly changes in total cash compensation for full-time, private industry employees in the United States. In addition to a national index, it includes separate indices for specific industries, metropolitan areas, job categories, and company sizes. The PayScale Index uses 2006 average total cash compensation as a baseline.

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