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Brand Manager Salary

Change Country United Kingdom » Job » Brand Manager Overview » Brand Manager Salary
Updated: 9 Jun 2013
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Brand Manager 2013 Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
£23,415 - £59,665
(Median)
0
23K
30K
37K
47K
60K
MEDIAN: £36,673
10%
25%
50%
75%
90%

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National Salary Data

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
£0£20K£40K£60K
Salary£23,691 - £52,375  
   
Bonus£0.00 - £6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
£23,415 - £59,665  
PayScale
Country: United Kingdom | Currency: GBP | Updated: 9 Jun 2013 | Individuals Reporting: 149

Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.
Brand Manager Tasks
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
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company salaries
Companies and Industries for Brand Manager Salaries

Popular Industries

Salary Range

Food Manufacturing£27,997 - £60,608
Pharmaceuticals£28,278 - £61,386
Retail£26,138 - £58,252
Financial Services£27,576 - £59,684
Fast-moving Consumer Goods, Wholesale£27,827 - £59,573
Popular Employers

Salary Range

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key statistics
Key Statistics for Brand Manager Salaries and Jobs

Female
58%
female alumni
 
Male
42%
male alumni
Salary:£26,973 - £40,181 £30,000 - £51,287
Years of Experience
Less than 1 year
2%
1-4 years
45%
5-9 years
41%
10-19 years
11%
20 years or more
1%
Top Degrees

Salary Range

Most Common Health Benefits
medical benefits Medical: 56% dental benefits Dental: 14%
vision benefits Vision: 14% employee benefits None: 43%

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career path
Career Path for Brand Manager Jobs

Common Past Jobs
Common Future Jobs

Brand Manager

Salary Range

£23,415 - £59,665
payscale
Marketing Assistant
£12,866 - £23,888
Assistant Brand Manager
£18,909 - £33,020
Product Marketing Manager
£25,435 - £67,551
 
Common Future Jobs

Brand Manager

Salary Range

£23,415 - £59,665
payscale
Marketing Manager
£20,425 - £54,068
Brand Marketing Manager
£21,066 - £59,820
Marketing Director
£39,300 - £103,715
 

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Salary Map for Brand Manager Jobs

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Highest Salaries By City Top Cities by Popularity

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