Retail sales managers are responsible for managing staff within a retail store. They must oversee day-to-day operations and supervise salespeople and customer service representatives. They are also responsible for interviewing, hiring, and training prospective new employees. Their primary concern is helping retail sales staff achieve their sales targets while ensuring the best possible customer service and satisfaction. They are also responsible for administrative and financial operations, including preparing a budget, scheduling expenditures, formulating policies, and analyzing sales figures.
Retail sales managers need to be aware of a vast range of aspects outside of simply running a store. These include identifying future trends that may appeal to customers, acquiring a knowledge of competitors, studying advertising and sales promotions, and having enough knowledge of local laws to know that their store is compliant. The may also be required to handle customer queries and complaints and must have the ability to respond to those in a knowledgeable and appropriate manner.
Typical employers of retail managers include retail outlets, department stores, or small businesses. Their work requires them to have enthusiastic communication skills, as they frequently converse with customers, employees, vendors, and contractors. Their work is indoor and is mostly non-physical, though they will be required to utilize computers and technologies that record sales figures and analyze data. Retail sales managers usually work regular office hours, though some may work nights and weekends if their employer operates during those hours. No official credentials are required for retail sales managers. Some retail managers begin as salespeople, while others may obtain a bachelor's degree in a business-related field.
Sales Manager, Retail Tasks
Manage the selection, training and development of staff; ensure monthly sales quota are met.
Sell the organization's products and/or services to new or established customers; handle and resolve escalated customer complaints and issues.
Oversee day-to-day retail operations and staff; monitor and prioritize workflow and schedules.
Manage and stock inventory at specified levels.