Advertising Traffic Manager Salary
Women comprise the majority of Advertising Traffic Managers in the United States. Individuals in this line of work make around $54K annually on average. Most workers in this position report moderate levels of job satisfaction. In this profession, a strong majority enjoy medical and dental coverage, and the greater part have vision insurance, as well. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
|Salary||$26,626 - $66,295|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$26,955 - $65,241|
Job Description for Advertising Traffic Manager
Advertising traffic managers serve project-management roles for advertising agencies, which involve delegating work to teams of employees within the agency and working with researchers, focus group analysts, and copywriters and editors. The ad traffic manager helps to ensure that an advertisement conforms to the customer's requirements as well as the needs of a marketing team and branding manager, and they also ensure that each ad is released on-time and within deadlines through the media specified by advertising account managers.Read More...
One of the major responsibilities of an ad traffic manager involves facilitating cooperation on ads between a variety of employees within the agency to ensure that quality advertisements are completed according to specifications and timetables. They must also ensure that internal deadlines are met, monitor progress along each step, and report any changes or difficulties to ad managers, account executives, and marketing or branding executives.
Advertising traffic managers help to manage the budget allocated for each ad, which may also involve helping a marketing manager to divide a project-budget across multiple advertisements on a variety of media. They may also help to schedule and facilitate the purchase of advertising real estate, such as print, online, or broadcast media sources.
Most ad traffic managers have a strong education background in advertising or marketing, including undergraduate study in these disciplines, and many companies hire for this position based on extensive practical experience in managing advertising campaigns. Some companies may also prefer applicants with post-graduate education in business management. Advertising traffic managers tend to work long hours in an office environment. (Copyright 2017 PayScale.com)
Advertising Traffic Manager Tasks
- Move advertising projects through the development process, from creation to publishing.
- Keep projects within budget and handle the billing process.
- Plan for and meet advertising submissions deadlines for newspapers, TV, radio, etc.
- Create project schedules and timelines, making sure deadlines are met.
Advertising Traffic Manager Job Listings
Pay by Experience Level for Advertising Traffic Manager
Pay by Experience for an Advertising Traffic Manager has a positive trend. An entry-level Advertising Traffic Manager with less than 5 years of experience can expect to earn an average total compensation of $39,000 based on 19 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising Traffic Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $60,000 based on 14 salaries. An experienced Advertising Traffic Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $54,000 based on 8 salaries. An Advertising Traffic Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $58,000 based on 13 salaries.
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