What Do Category Analysts Do?
Category analysts work with internal teams of category management employees to coordinate efforts with merchandising departments and business partners. Basic daily responsibilities include assisting in negotiations with vendors, balancing and optimizing product selection, auditing inventory systems and distribution policies, and helping minimize costs. Performing these tasks effectively requires excellent communication with internal departments, partners, vendors, and customers to determine all…Read more
- Design and draw planograms according to the retailer's expectations and requirements.
- Analyze category consumer trends and market demographics in order to make recommendations for future marketing campaigns.
- Perform studies for forecasting, pre/post-promotional analysis, and product selection or discontinuation.
- Coordinate with the merchandising supervisor to develop schematics for assigned categories.