Digital Analyst Salary
Pay for Digital Analysts in the United States sits in the ballpark of $56K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Women Digital Analysts who took the survey just slightly outnumber men. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.
|Salary||$39,117 - $80,384|
|Bonus||$490.68 - $9,635|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$37,957 - $81,747|
|Hourly Rate||$12.60 - $33.77|
|Overtime||$15.46 - $53.05|
|Bonus||$490.68 - $9,635|
|Total Pay (||$37,957 - $81,747|
Job Description for Digital Analyst
Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.Read More...
Other activities of digital analysts include performing marketing campaign and investment analysis for all online advertising, as well as for other avenues of digital advertising. They then use this data to develop new ad campaigns, determine needed web design changes, and help optimize other relevant aspects of the company. The data inferred from analysis is used to determine behavioral differences among various customer demographics to target them more accurately with advertising. Additionally, digital analysts use this data to demonstrate and predict company financial trends and help reduce company costs.
For digital analyst positions, most companies require a bachelor's degree in business, marketing, advertising, computer science, or another relevant field. Experience in a related position is also needed, and it is becoming increasingly common for companies to require advanced knowledge of search engine optimization and search engine marketing as well. Digital analysts typically work indoors in an office environment. (Copyright 2017 PayScale.com)
Digital Analyst Tasks
- Design and execute search engine marketing and paid media campaign strategies.
- Research and make recommendations based on media-related industry trends.
- Identify and isolate key performance indicators for consideration in future initiatives or projects.
- Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
Digital Analyst Job Listings
Popular Skills for Digital Analyst
Survey takers working as Digital Analysts report using a large range of professional skills. Most notably, facility with C++ Programming Language, Tableau Software, and SQL are correlated to pay that is significantly above average, leading to increases of 44 percent, 15 percent, and 10 percent, respectively. Those listing Email Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and R also typically command lower compensation. For most people, competency in Microsoft Excel indicates knowledge of Google Analytics.
Pay by Experience Level for Digital Analyst
Pay by Experience for a Digital Analyst has a positive trend. An entry-level Digital Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 293 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $71,000 based on 60 salaries. An experienced Digital Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 17 salaries. A Digital Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $104,000 based on 5 salaries.
Pay Difference by Location
Surpassing the national average by 33 percent, Digital Analysts in Irvine receive some of the highest pay in the country. Digital Analysts will also find cushy salaries in Boston (+33 percent), Los Angeles (+23 percent), Portland (+18 percent), and Washington (+11 percent). In Cincinnati, salaries are 15 percent below the national average and represent the lowest-paying market. Employers in San Diego and New York also lean toward paying below-median salaries (6 percent lower and 4 percent lower, respectively).
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