Average Digital Analyst Salary

$40k - $84k
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Profit Sharing
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The average salary for a Digital Analyst is $58,092.
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United States (change)
$40k - $84k
$685 - $10k
Profit Sharing
$2k - $5k
$0 - $4k
Total Pay
$40k - $86k

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Job Description for Digital Analyst

Digital Analyst Tasks
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.
  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.

Job Satisfaction for Digital Analyst

3.7 out of 5
Highly Satisfied

Popular Employer Salaries for Digital Analyst

The top respondents for the job title Digital Analyst are from the companies Accenture, The Home Depot Inc. and The Zimmerman Agency. Reported salaries are highest at Accenture where the average pay is $82,594. Other companies that offer high salaries for this role include The Home Depot Inc., earning around $55,488. Mindshare Group pays the lowest at around $33,971. The Zimmerman Agency also pays on the lower end of the scale, paying $41,271.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst

Skills in Web Analytics and Tableau Software are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel, Google Analytics and Data Analysis.

Pay by Experience Level for Digital Analyst

An entry-level Digital Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $49,946 based on 70 salaries. An early career Digital Analyst with 1-4 years of experience earns an average total compensation of $57,186 based on 399 salaries. A mid-career Digital Analyst with 5-9 years of experience earns an average total compensation of $71,388 based on 101 salaries. An experienced Digital Analyst with 10-19 years of experience earns an average total compensation of $83,033 based on 37 salaries. In their late career (20 years and higher), employees earn an average total compensation of $95,822.
Employees with Digital Analyst in their job title in Los Angeles, California earn an average of 22.6% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (7.4% more) and Washington, District of Columbia (7.1% more). The lowest salaries can be found in Minneapolis, Minnesota (12.5% less), Chicago, Illinois (12.4% less) and New York, New York (4.1% less).

Years of Experience

This data is based on 614 survey responses.
Entry Level
Early Career
Mid Career
Late Career