Average Lead Generation Manager Salary

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The average salary for a Lead Generation Manager is $60,954.
MEDIAN $60,954
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United States (change)
$36k - $103k
$1k - $25k
Profit Sharing
$983 - $7k
$2k - $28k
Total Pay
$35k - $110k

Your Market Worth Over Time

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Job Description for Lead Generation Manager

Lead Generation Manager Tasks
  • Research customer segments, clients and strategies to increase qualified leads.
  • Work directly with prospective clients.
  • Write reports to document current and projected metrics and market conditions.
  • Create automated dashboards and metrics for rapid sales understanding.
  • Initiate and track sales campaigns to identify growth, challenges and risks.

Career Paths

Explore the most common career paths for Lead Generation Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Lead Generation Manager
Vice President (VP), Marketing
Director of Sales
Business Development Specialist
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Lead Generation Manager Job Listings

Popular Skills for Lead Generation Manager

Skills in Salesforce, Customer Relationship Management (CRM) and Email Marketing are correlated to pay that is above average. Skills that pay less than market rate include Data Analysis and Lead Generation.

Pay by Experience Level for Lead Generation Manager

An early career Lead Generation Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $57,543 based on 42 salaries. A mid-career Lead Generation Manager with 5-9 years of experience earns an average total compensation of $64,751 based on 36 salaries. An experienced Lead Generation Manager with 10-19 years of experience earns an average total compensation of $67,299 based on 20 salaries. In their late career (20 years and higher), employees earn an average total compensation of $83,000.

Pay Difference by Location

Learn more about cost of living by city.
Employees with Lead Generation Manager in their job title in Boise, Idaho earn an average of 24.1% more than the national average. These job titles also find higher than average salaries in San Francisco, California (22.2% more). The lowest salaries can be found in New York, New York (16.0% less) and Boston, Massachusetts (1.6% less).

Years of Experience

This data is based on 103 survey responses.
Early Career
Mid Career
Late Career

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