Market Researcher Salary

Average Market Researchers in the United States make around $53K per year. Geography and career length each impact pay for this group, with the former having the largest influence. A fair number report receiving medical coverage from their employers and a majority collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. The majority of Market Researchers claim high levels of job satisfaction.

$33,433 - $104,532
$33K
$53K
$100K
MEDIAN: $53,013
10%
50%
90%

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$11.70 - $25.76
$12
$16
$26
MEDIAN: $15.56
10%
50%
90%

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$0$104K
Salary $33,433 - $104,532
Bonus $494.35 - $11,270
Profit Sharing $1,800
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,505 - $90,000
  • Country: United States
  • Currency: USD
  • Updated: 18 Nov 2017
  • Individuals Reporting: 71
Hourly Data $0$25
Hourly Rate $11.70 - $25.76
Hourly Tips $0.50
Overtime $17.62
Annual Data $0$90K
Bonus $494.35 - $11,270
Profit Sharing $1,800
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,505 - $90,000
  • Country: United States
  • Currency: USD
  • Updated: 18 Nov 2017
  • Individuals Reporting: 28

Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Market Researcher Job Listings

Popular Skills for Market Researcher


Market Researchers typically list a handful of skills they use on the job. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average, with boosts between 4 percent and 18 percent. Market Analysis, on the other hand, is typically associated with much lower pay. It is often found that people who know Market Research are also skilled in Data Analysis.

Pay by Experience Level for Market Researcher

Pay by Experience for a Market Researcher has a positive trend. An entry-level Market Researcher with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 94 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Researcher with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $69,000 based on 24 salaries. An experienced Market Researcher which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 14 salaries. A Market Researcher with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 6 salaries.

Pay Difference by Location

National Average: $49,338

Larger city markers indicate a job is popular in that location.

For Market Researchers, San Francisco provides a pay rate that is 99 percent greater than the national average. Market Researchers will also find cushy salaries in Seattle (+36 percent) and Los Angeles (+28 percent). Market Researchers in Chicago earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Phoenix and Atlanta also lean toward paying below-median salaries (15 percent lower and 14 percent lower, respectively).

Market Researcher Reviews

Q: What is it like working as a Market Researcher?

Market Researcher in Phoenix:
Pros: Flexible. Ability to listen to music.
Cons: Boring. Not challenging. Not gaining experience. Company won't promote.

Related Job Salaries

Key Stats for Market Researcher

Gender

Female
53 %
Male
47 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.
Less than 1 year
14%
1-4 years
57%
5-9 years
14%
10-19 years
12%
20 years or more
3%

Experience Affects Market Researcher Salaries

▲43%

▲40%

Late-Career
▲20%

National Average
$49,000

▼12%

Skills That Affect Market Researcher Salaries

Project Management
▲17%



National Average
$49,000


Market Analysis
▼24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
14%
1-4 years
57%
5-9 years
14%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 61%
vision benefits
Vision: 61%
no benefits
None: 17%