The average salary for a Marketing Research Analyst is $51,808.
Marketing Research Analyst by
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What Do Marketing Research Analysts Do?
A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.
Specific responsibilities can include working with the marketing team to plan and implement content strategies, maximize customer acquisition and retention, and explore data analyses to further department…Read more
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What Are Popular Skills for Marketing Research Analysts?
Skills in Market Research, Data Analysis and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Research Analysis and Microsoft Excel.
What is the Pay by Experience Level for Marketing Research Analysts?
An entry-level Marketing Research Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $45,662 based on 67 salaries. An early career Marketing Research Analyst with 1-4 years of experience earns an average total compensation of $51,644 based on 245 salaries. A mid-career Marketing Research Analyst with 5-9 years of experience earns an average total compensation of $56,989 based on 70 salaries. An experienced Marketing Research Analyst with 10-19 years of experience earns an average total compensation of $75,000 based on 23 salaries. In their late career (20 years and higher), employees earn an average total compensation of $71,500.
Pay Difference by Location
Employees with Marketing Research Analyst in their job title in San Francisco, California earn an average of 35.0% more than the national average. These job titles also find higher than average salaries in Chicago, Illinois (13.0% more) and Boston, Massachusetts (12.3% more). The lowest salaries can be found in Houston, Texas (20.9% less), Seattle, Washington (4.0% less) and Washington, District of Columbia (1.3% less).
Years of Experience
This data is based on 426 survey responses.