Marketing Research Analyst Salary
The average salary for a Marketing Research Analyst is $50,933 per year. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years' experience. Most people with this job move on to other positions after 10 years in this field.
|Salary||$38,362 - $71,648|
|Bonus||$0.00 - $8,274|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$36,469 - $74,977|
|Hourly Rate||$14.39 - $33.17|
|Overtime||$17.45 - $39.35|
|Bonus||$0.00 - $8,274|
|Total Pay (||$36,469 - $74,977|
Job Description for Marketing Research Analyst
A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on those analyses. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company.Read More...
Specific responsibilities can include working with the marketing team to plan and implement content strategies, maximize customer acquisition and retention, and explore data analyses to further departmental understanding of consumer experiences. Additional responsibilities of the position can include an awareness of trends in the marketing field, database query and analysis, and maximizing and strengthening the overall knowledge of the department.
Employers usually require a bachelor’s degree in marketing or a related field, as well as related experience. Strong computer skills, database manipulation, written and oral communication, and interpersonal relationships are also often necessary. Attention to detail and a strong focus on deadlines are also usually required for this position. The candidate must be able to effectively multitask and manage their time, as competing projects and deadlines are common in this position. Candidates with strong leadership, presentation, and communication skills are often preferred. Being able to collaborate well and bring ideas to the table is often strongly favored by employers. (Copyright 2017 PayScale.com)
Marketing Research Analyst Tasks
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
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Pay by Experience Level for Marketing Research Analyst
Pay by Experience for a Marketing Research Analyst has a positive trend. An entry-level Marketing Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $49,000 based on 222 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $62,000 based on 37 salaries. An experienced Marketing Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $80,000 based on 19 salaries. A Marketing Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 7 salaries.
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