Avg. Base Salary (USD)
The average salary for a Paid Search Analyst is $62,000
What Do Paid Search Analysts Do?
Paid search analysts are responsible for administering and helping to manage pay-per-click media strategies for their clients. They must understand clients' goals and how to contribute to the success of a range of promotional events and campaigns, and internet research skills are essential in this position.
Paid search analysts must have analytical skills and pay close attention to detail when analyzing and reporting data, and they must also understand online marketing and be able to use …Read more
- Manage paid search marketing campaigns including keyword sourcing, benchmarking, and optimization.
- Track, report, and analyze paid search campaign performance and translate results into business recommendations.
- Develop, launch, and analyze marketing campaigns.