What Do Production Designers Do?
Production designers must have creative minds, as they are responsible for creating a variety of marketing and graphic designs. Responsibilities may also include the marketing of web pages, banner ads, e-mail campaigns, and other promotional media outlets. Production designers must execute these tasks from conception to completion with near-perfect results in a campaign.
The work is mostly mental, as it depends heavily on creative solutions. A production designer must have core fundamental and…Read more
- Edit, format, lay out, design and produce online or physical marketing materials.
- Create and disseminate proofs, ensuring version control.
- Edit graphics, photographs and other visuals.
- Utilize, update and create templates and follow branding policies and style guides.