Search Engine Marketing (SEM) Analyst Salary

Pay for Search Engine Marketing Analysts in the United States sits in the ballpark of $49K per year. Geographic location and tenure each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a strong majority. Men working as Search Engine Marketing Analysts who took the survey just slightly outnumber women at 56 percent. Most Search Engine Marketing Analysts like their work and job satisfaction is high. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$36,287 - $66,257
$36K
$49K
$66K
MEDIAN: $48,974
10%
50%
90%

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$24.07 - $29.17
$27
MEDIAN: $27.13
50%

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$0$68K
Salary $36,287 - $66,257
Bonus $0.00 - $6,406
Profit Sharing $4,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,627 - $68,371
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 114
Hourly Data $0$39
Hourly Rate $27.13
Overtime $30.52
Annual Data $0$68K
Bonus $0.00 - $6,406
Profit Sharing $4,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,627 - $68,371
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 6

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.
  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.

Search Engine Marketing (SEM) Analyst Job Listings

Popular Skills for Search Engine Marketing (SEM) Analyst


Survey takers who work as Search Engine Marketing Analysts report a focused set of job skills. Most notably, skills in Search Engine Marketing, Data Analysis, Google Ad Words, and Microsoft Excel are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization and Microsoft Excel. Most people skilled in Data Analysis are similarly competent in Microsoft Excel.

Pay Difference by Location

National Average: $49,674

Larger city markers indicate a job is popular in that location.

For those looking to make money, Search Engine Marketing Analysts in San Francisco enjoy an exceptional pay rate, 12 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in Atlanta (+10 percent). Chicago is home to the smallest salaries in the field, lagging the national average by 19 percent. Employers also pay below the national average in Austin (16 percent lower) and New York (3 percent lower).

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Analyst

Gender

Female
45 %
Male
55 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
13%
1-4 years
76%
5-9 years
10%
10-19 years
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries

▲17%

National Average
$50,000

▼2%

Skills That Affect Search Engine Marketing (SEM) Analyst Salaries


National Average
$50,000

Data Analysis
▼1%

Google Ad Words
▼1%


Search Engine Optimization (SEO)
▼5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
76%
5-9 years
10%
10-19 years
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 77%
vision benefits
Vision: 72%
no benefits
None: 14%
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