Web Analyst Salary

Web Analysts in the United States take home approximately $61K per year on average. Career length and the particular city each impact pay for this group, with the former having the largest influence. More than half of Web Analysts (63 percent) survey respondents are men. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.

$41,328 - $90,298
$41K
$61K
$90K
MEDIAN: $61,256
10%
50%
90%

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$17.12 - $44.04
$17
$30
$44
MEDIAN: $30.34
10%
50%
90%

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$0$92K
Salary $41,328 - $90,298
Bonus $0.00 - $9,148
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,076 - $92,758
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 134
Hourly Data $0$45
Hourly Rate $17.12 - $44.04
Overtime $41.00
Annual Data $0$92K
Bonus $0.00 - $9,148
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,076 - $92,758
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 22

Job Description for Web Analyst

Web analysts work in a relatively new position in multiple industries. Their primary duty is to assess the efficiency of the website a company uses to represent itself as well as the applications it uses for and on that website.

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Web Analyst Tasks

  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Recommend website changes to improve customer experience and business results.

Web Analyst Job Listings

Popular Skills for Web Analyst


Survey results imply that Web Analysts deploy a deep pool of skills on the job. Most notably, skills in Search Engine Marketing, Web Marketing, Google Analytics, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 14 percent. Skills that seem to negatively impact pay include Microsoft Office. Most people who know Data Analysis also know Microsoft Excel.

Pay Difference by Location

National Average: $62,782

Larger city markers indicate a job is popular in that location.

For Web Analysts, working in the bustling city of St. Louis has its advantages, including an above-average pay rate. Web Analysts will also find cushy salaries in San Francisco (+15 percent), Seattle (+13 percent), New York (+12 percent), and San Diego (+7 percent). Web Analysts' salaries are heavily influenced by location — Web Analysts in Detroit bring in salaries that are 47 percent lower than the national average. Below-median salaries also turn up in Washington and Los Angeles (18 percent lower and 14 percent lower, respectively).

Web Analyst Reviews

Q: What is it like working as a Web Analyst?

Web Analyst in San Diego:
"Provides Data To Support The Website User Experience."
Pros: Ability to work outside of the office wherever a web connection is present. My analysis directly impact decisions to change the user experience on the site.
Cons: Lack of understanding from business users when it comes to web analytics.

Related Job Salaries

Key Stats for Web Analyst

Gender

Female
35 %
Male
65 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.
Less than 1 year
3%
1-4 years
62%
5-9 years
25%
10-19 years
8%
20 years or more
2%

Experience Affects Web Analyst Salaries

Experienced
▲59%

▲13%

National Average
$63,000

▼7%

Skills That Affect Web Analyst Salaries


▲10%




▼0%

National Average
$63,000


SQL
▼1%

JavaScript
▼2%

Cascading Style Sheets (CSS)
▼2%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
3%
1-4 years
62%
5-9 years
25%
10-19 years
8%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 76%
vision benefits
Vision: 66%
no benefits
None: 15%