Web Content Manager Salary
Web Content Managers in the United States take home an average $56K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a fair number, and more than half earn dental coverage. The majority of Web Content Managers (64 percent) who took the survey are female. Job satisfaction is high and work is enjoyable for most Web Content Managers. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
|Salary||$35,595 - $83,462|
|Bonus||$493 - $9,674|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$33,742 - $84,490|
|Hourly Rate||$12.85 - $42.79|
|Overtime||$18.38 - $42.66|
|Bonus||$493 - $9,674|
|Total Pay (||$33,742 - $84,490|
Job Description for Web Content Manager
The web content manager is responsible for establishing and maintaining the organization's website publication strategy. They help provide site visitors with interactive, satisfying experiences, applying industry standards and best practices to ensure that digital campaigns are cost-effective and return positive results. The web content manager manages digital publication work flows and the products of their contributors. They act as the authoritative source for digital content publication standards and policies.Read More...
The web content manager documents and enforces corporate digital publication guidelines and work flows for internal and out-sourced authors and contributors. They ensure that all published content complies with corporate information security policies, corporate PR standards, established usability standards, copyright laws, and applicable regulations. All content must be fresh, fully developed, expertly edited, and search engine optimized; it must also contain high quality supporting elements such as images and videos as needed. The web content manager usually establishes an editorial calendar to ensure timely publication of seasonal content. Additionally, their team must solicit and act on feedback from key audience groups to optimize the customer experience.
Additionally, the web content manager works with developers to resolve technical issues related to the proper display of content and to develop automated website features. They work closely with the sales and marketing departments and act as a key member of the digital marketing strategies group. Web content managers also create and maintain the corporate online messaging tone, look and feel. Additionally, the web content manager is responsible for search and social media marketing techniques; online reputation management, customer acquisition campaigns, and developing new digital marketing channels to drive traffic to the corporate website.
The web content manager must have a keen artistic eye, be technically savvy, and have detailed knowledge of industry best practices for monitoring digital campaign impact and return on investment (ROI). They must have experience with layout, graphic design, copy editing, and copywriting. Educational requirements vary by the size of the company and website, although many employers prefer a bachelor's degree in computer science, information technology, or a related field. They may instead prefer a bachelor's degree in communications, online media, journalism, or a related field; a bachelor's degree in a field relevant to the company's area of focus may instead be preferred. (Copyright 2017 PayScale.com)
Web Content Manager Tasks
- Write, edit, and develop web site content.
- Work with marketing and graphics designers to insure consistency.
- Gather user feedback for website improvement and enhancements.
- Gather and research information that enhances the value of the site.
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Popular Skills for Web Content Manager
Web Content Managers seem to wield many skills on the job. Most notably, skills in Cascading Style Sheets, Marketing Communications, HTML, and Project Management are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design, Social Media Marketing, and Adobe Photoshop. Most people skilled in Content Management are similarly competent in Editing.
Pay by Experience Level for Web Content Manager
Pay by Experience for a Web Content Manager has a positive trend. An entry-level Web Content Manager with less than 5 years of experience can expect to earn an average total compensation of $48,000 based on 269 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 157 salaries. An experienced Web Content Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 112 salaries. A Web Content Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $67,000 based on 18 salaries.
Pay Difference by Location
Web Content Managers will find that Boston offers an impressive pay rate, one which exceeds the national average by 44 percent. Web Content Managers will also find cushy salaries in San Francisco (+39 percent), Atlanta (+38 percent), Washington (+22 percent), and Seattle (+15 percent). Web Content Managers in Los Angeles earn salaries far below the national average by 25 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Phoenix (17 percent lower) and Dallas (10 percent lower).
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