A graphic design specialist completes design projects for their company or clients, performing tasks such as handling web design, creating logos, creating promotional items, and completing other graphic design-related tasks. These individuals may work as freelancers or hold permanent positions that may be part time or full time. A graphic design specialist may need to develop design ideas or help realize designs envisioned by hiring companies. When a design draft does not meet client satisfaction, a graphic designer must determine why and modify designs accordingly. The graphic design specialist may work with a marketing team to exchange ideas and help their ideas be actualized. Additionally, they might directly receive customer feedback or statistics to determine if the designs are accomplishing the company's goals.
Usually, a postsecondary degree in a relevant field and experience in graphic design is necessary for this position. Graphic design specialists should be proficient in design software such as Adobe Photoshop, Illustrator, and InDesign. Some positions require the designer to be able to create 3D models, and some require web design experience with a portfolio, requiring the knowledge of HTML and CSS. Knowledge of basic computer programs such as the Microsoft Office suite is also necessary. This job requires being able to work independently in order to accomplish goals, as well as with clients and/or colleagues. There may be time constraints that the graphic designer needs to adhere to, and so self-pacing is important. Photography skills might be needed as well.
Graphic Design Specialist Tasks
- Design and develop product brand identity.
- Direct marketing design projects, collaborating with multiple departments.
- Create and assemble images and graphics to produce designs for websites, print media, product design, displays and productions.