An associate business analyst in retail works to conceptualize and carry out promotions, sales, and similar events for retail stores. As an associate business analyst, one uses market research and trends to make important decisions for the retail store they work for. An effective associate business analyst works to target weak areas of the company that they work for and uses promotions and sales to increase the store’s profitability. By increasing the stores profitability, the company will gain a growing consumer base and market share.
An effective associate business analyst can incorporate and integrate all mediums of technology (internet, television, mobile phones, pamphlets, and posters) to reach as broad of spectrum of people as possible with the company’s message or promotion. By taking into account variables from many different sources, analyzing and applying data, associate business analysts are able to make effective promotions, events, and sales. This position could entail managing the promotions and sales for an entire region of a company’s stores. This includes staying up-to-date with their competition, market trends, and other data and working with the supply chain, vendors and promoters. The company type that employs associate business analysts is mainly retail.
Requirements for this position include the ability to run and maintain multiple databases, advanced MS Excel knowledge, prior experience in retail chain management, and prior experience in retail chain forecasting. Some companies may require a bachelor's degree in computer science, information technology, or other similar fields. This is a full-time position that may include travelling; associate business analysts often manage an entire region of stores.
Associate Business Analyst, Retail Tasks
Design and implement analytics and assist in building an automated system to generate promos and execute markdowns.
Manipulate market intelligence into market and consumer insights, and item level demand forecasts.
Analyze, identify and pursue areas to increase sales, market share, and generate new business.
Develop regional and promotional opportunities based on market share data, trends, and the market competition.