Marketing Research Project Directors in the United States pull down an average of $56K per year. Total cash earnings of Marketing Research Project Directors range from $41K on the low end to $102K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $13K and $6K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Marketing Research Project Directors (52 percent) who responded to the survey. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Though the majority of Marketing Research Project Directors do not report high levels of job satisfaction, most are moderately content with their role. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$41,429 - $95,795
(Median)
$41K
$56K
$96K
MEDIAN: $55,955
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,429 - $95,795  
   
Bonus
$715 - $12,723  
Profit Sharing
$515 - $5,624  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,546 - $101,656  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 68
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Marketing Research Project Directors might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year.

Project Director, Marketing Research Job Listings

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Popular Skills for Project Director, Marketing Research


Marketing Research Project Directors typically list a handful of skills they use on the job. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Data Analysis, on the other hand, is typically associated with much lower pay. It is often found that people who know Market Research are also skilled in Data Analysis.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Salaries for the relatively untried average out to around $51K, but survey participants with five to 10 years of experience earn a significantly higher median of $69K. The average pay reported by folks with 10 to 20 years of experience is around $78K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $89K on average.

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Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 61%

Experienced
up arrow 40%

Mid-Career
up arrow 24%

National Average
$55,000

Entry-Level
up arrow 8%

Skills That Affect Project Director, Marketing Research Salaries

Project Management
up arrow 1%

Market Research
0%

National Average
$55,000

Data Analysis
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
1%
1-4 years
47%
5-9 years
22%
10-19 years
18%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
medical benefits
Vision: 70%
dental benefits
None: 16%
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