A senior marketing research analyst holds an upper-management position in a company. They oversee the collection and analysis of statistics related to their organization’s products or services. The senior marketing research analyst uses the conclusions they have drawn from this data to work with marketing teams to tweak existing marketing campaigns and develop new ones. In some situations, the senior analyst may also assist product development teams in developing new iterations and improvements for existing goods.
Senior Market Research Analyst Tasks
Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
Assist in the development of marketing plans.
Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.