Senior Market Research Analyst Salary
The average pay for a Senior Market Research Analyst is $69,919 per year. Most people move on to other jobs if they have more than 20 years' experience in this field.
Job Description for Senior Market Research Analyst
A senior marketing research analyst holds an upper-management position in a company. They oversee the collection and analysis of statistics related to their organization’s products or services. The senior marketing research analyst uses the conclusions they have drawn from this data to work with marketing teams to tweak existing marketing campaigns and develop new ones. In some situations, the senior analyst may also assist product development teams in developing new iterations and improvements for existing goods.Read More...
The senior research analyst in marketing must identify the best way to gather data and then implement strategies to collect it. The analyst then works to organize the findings of their market research department and draw final conclusions based on their work. These analysts develop presentations to demonstrate the marketing research team’s findings to senior strategic managers. They also need to take these findings to marketing, design, and development teams. Typically, a senior marketing research analyst is the head of a marketing team, and they may have control over hiring decisions and budgets for this group.
Senior marketing research analysts generally need an educational background in statistics and marketing, with graduate degrees preferred by many employers. The senior analyst typically works in an office environment, must be comfortable with computers, and should possess excellent organizational skills. The senior research analyst must have outstanding communication and interpersonal skills as well.
Senior Market Research Analyst Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
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