Senior Market Research Analyst Salary

The average pay for a Senior Market Research Analyst is $67,898 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on salary for this job.

$48,300 - $97,382
(Median)
$48K
$68K
$97K
MEDIAN: $67,897
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$48,300 - $97,382  
   
Bonus
$957 - $13,395  
Profit Sharing
$346.45 - $10,652  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$50,103 - $102,347  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 256

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Job Description for Senior Market Research Analyst

A senior marketing research analyst holds an upper-management position in a company. They oversee the collection and analysis of statistics related to their organization’s products or services. The senior marketing research analyst uses the conclusions they have drawn from this data to work with marketing teams to tweak existing marketing campaigns and develop new ones. In some situations, the senior analyst may also assist product development teams in developing new iterations and improvements for existing goods.

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Senior Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Senior Market Research Analyst


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Popular Skills for Senior Market Research Analyst

Pay by Experience Level for Senior Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

United States (change)

Experience Affects Senior Market Research Analyst Salaries

Late-Career
up arrow 29%



National Average
$70,000


Skills That Affect Senior Market Research Analyst Salaries

National Average
$70,000

Data Analysis
up arrow 1%

Project Management
up arrow 1%

Market Research
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 66 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
30%
5-9 years
41%
10-19 years
20%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 5%