The average pay for a Senior Market Research Analyst is $69,919 per year. Most people move on to other jobs if they have more than 20 years' experience in this field.

$52,314 - $91,924
MEDIAN: $69,919

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$52,314 - $91,924  
$1,990 - $10,287  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,600 - $97,235  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 137

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Job Description for Senior Market Research Analyst

A senior marketing research analyst holds an upper-management position in a company. They oversee the collection and analysis of statistics related to their organization’s products or services. The senior marketing research analyst uses the conclusions they have drawn from this data to work with marketing teams to tweak existing marketing campaigns and develop new ones. In some situations, the senior analyst may also assist product development teams in developing new iterations and improvements for existing goods.


Senior Market Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Common Career Paths for Senior Market Research Analyst

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Popular Skills for Senior Market Research Analyst

Pay by Experience Level for Senior Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $71,956

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Senior Market Research Analyst Salaries

up arrow 25%

National Average

Skills That Affect Senior Market Research Analyst Salaries

Data Analysis

National Average

Market Research
up arrow 2%

Project Management
up arrow 3%

Research Analysis
up arrow 16%

Microsoft Excel
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 15 votes.


53 %
47 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 83%
medical benefits
Vision: 75%
dental benefits
None: 10%