Store planners are responsible for planning and implementing the ways retail stores display their merchandise for sale. These planners assess customer traffic patterns and the attractiveness of various items for sale when planning the ways that new merchandise will be displayed on the sales floor, as well as a variety of other factors, including sales promotions and marketing campaigns.
For store planners, the placement of goods and displays in a store is as much art as science. They must make smart decisions regarding which merchandise has the highest eye-catching potential; for instance, they may arrange goods that they consider to be “impulse purchases” nearer to checkout counters and cashiers. They also help to ensure that marketing and sales promotions are set up in ways that attract attention and draw prospective consumers.
Store planners also take into account the traffic patterns of typical customers. For instance, a store planner for a department store may place hardware displays near sporting goods, hoping to appeal to active, hands-on personalities, or place fashion designs and new clothing offerings near the front to attract window-shoppers and browsers.
To work as a store planner, prior retail experience is perhaps the most important qualification. Some candidates to be store planners - especially those working for chains or corporate-owned retail businesses with multiple locations - may benefit greatly from an associate's or bachelor's degree in a marketing-related field. Store planners typically work in retail locations and are often required to spend significant time on-premise in the mornings before regular operations commence.
Store Planner Tasks
Manage and publish reports of store counts and assortment levels.
Provide investment guidance based on company productivity and sales.
Generate planning documents including store condition analysis, fixture types, and scope development.
Develop store sales, inventory plans, and new merchandise strategies.
Manage store opening and closing process including projecting sales and inventory, new store assortments, and directing closing liquidation.