The average salary for a Digital Analyst is AU$73,773 per year. For the first five to ten years in this position, pay increases steeply, but any additional experience does not have a big effect on pay. People in this job generally don't have more than 20 years' experience.
|Salary||AU$45,000 - AU$102,518|
|Bonus||AU$0.00 - AU$12,723|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|AU$46,892 - AU$104,867|
Job Description for Digital Analyst
Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.Read More...
Other activities of digital analysts include performing marketing campaign and investment analysis for all online advertising, as well as for other avenues of digital advertising. They then use this data to develop new ad campaigns, determine needed web design changes, and help optimize other relevant aspects of the company. The data inferred from analysis is used to determine behavioral differences among various customer demographics to target them more accurately with advertising. Additionally, digital analysts use this data to demonstrate and predict company financial trends and help reduce company costs.
For digital analyst positions, most companies require a bachelor's degree in business, marketing, advertising, computer science, or another relevant field. Experience in a related position is also needed, and it is becoming increasingly common for companies to require advanced knowledge of search engine optimization and search engine marketing as well. Digital analysts typically work indoors in an office environment. (Copyright 2018 PayScale.com)
Digital Analyst Tasks
- Design and execute search engine marketing and paid media campaign strategies.
- Research and make recommendations based on media-related industry trends.
- Identify and isolate key performance indicators for consideration in future initiatives or projects.
- Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
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