The average salary for a Digital Marketing Manager in Australia is AU$80,667.
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AU$55k - AU$118k
AU$2k - AU$20k
AU$1k - AU$7k
AU$4k - AU$10k
AU$53k - AU$119k
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Job Description for Digital Marketing Manager
Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digit…Read more
Digital Marketing Manager Tasks
- Develop and implement strategies for new media and digital marketing teams.
- Coordinate online marketing campaigns on all social and digital media platforms.
- Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
- Lead website development and oversee all customer-facing digital communication channels.
- Track growth and maintain analytics reports to provide up-to-date information to upper management.
Explore the most common career paths for Digital Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Digital Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Digital Marketing Manager Job Listings
Popular Skills for Digital Marketing Manager
Social Media Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Skills in Online Marketing and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization (SEO), Email Marketing and Social Media Marketing.
Pay by Experience Level for Digital Marketing Manager
An entry-level Digital Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$54,538 based on 11 salaries. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of AU$70,879 based on 220 salaries. A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of AU$86,664 based on 267 salaries. An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of AU$98,653 based on 104 salaries. In their late career (20 years and higher), employees earn an average total compensation of AU$100,402.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Digital Marketing Manager in their job title in Sydney, New South Wales earn an average of 7.0% more than the national average. The lowest salaries can be found in Gold Coast, Queensland (25.6% less), Perth, Western Australia (13.5% less) and Adelaide, South Australia (10.9% less).
Years of Experience
This data is based on 617 survey responses.
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