The average salary for a Digital Marketing Manager in Australia is AU$81,591.
Digital Marketing Manager by
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What Do Digital Marketing Managers Do?
Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digit…Read more
Digital Marketing Manager Tasks
- Develop and implement strategies for new media and digital marketing teams.
- Coordinate online marketing campaigns on all social and digital media platforms.
- Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
- Lead website development and oversee all customer-facing digital communication channels.
- Track growth and maintain analytics reports to provide up-to-date information to upper management.
Popular Employer Salaries for Digital Marketing Manager
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Digital Marketing Manager
Somewhat common (8 - 20%)
Digital Marketing Manager Job Listings
What Are Popular Skills for Digital Marketing Managers?
Skills in Online Marketing, Digital Marketing and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing and Social Media Marketing.
What is the Pay by Experience Level for Digital Marketing Managers?
An entry-level Digital Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$54,630 based on 11 salaries. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of AU$72,002 based on 239 salaries. A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of AU$87,558 based on 274 salaries. An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of AU$100,569 based on 104 salaries. In their late career (20 years and higher), employees earn an average total compensation of AU$100,244.
Pay Difference by Location
Employees with Digital Marketing Manager in their job title in Sydney, New South Wales earn an average of 5.7% more than the national average. These job titles also find higher than average salaries in Brisbane, Queensland (0.7% more) and Melbourne, Victoria (0.4% more). The lowest salaries can be found in Adelaide, South Australia (18.0% less), Gold Coast, Queensland (14.2% less) and Perth, Western Australia (12.9% less).
Years of Experience
This data is based on 644 survey responses.