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Average Digital Marketing Manager Salary in Australia

AU$81,591
Avg. SalaryShow Hourly Rate
AU$5,855
Bonus
AU$8,750
Commission
AU$3,931
Profit Sharing
What am I worth?
Get pay report
How should I pay?
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The average salary for a Digital Marketing Manager in Australia is AU$81,591.
10%
A$55k
MEDIAN
A$82k
90%
A$119k
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Salary
AU$55k - AU$119k
Bonus
AU$2k - AU$17k
Profit Sharing
AU$1k - AU$23k
Commission
AU$5k - AU$10k
Total Pay
AU$53k - AU$119k
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What Do Digital Marketing Managers Do?

Digital Marketing Manager Tasks
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.

Popular Employer Salaries for Digital Marketing Manager

Career Paths

Explore the most common career paths for Digital Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Digital Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Digital Marketing Manager Job Listings

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What Are Popular Skills for Digital Marketing Managers?

Skills in Online Marketing, Digital Marketing and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing and Social Media Marketing.

What is the Pay by Experience Level for Digital Marketing Managers?

An entry-level Digital Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$54,630 based on 11 salaries. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of AU$72,002 based on 239 salaries. A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of AU$87,558 based on 274 salaries. An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of AU$100,569 based on 104 salaries. In their late career (20 years and higher), employees earn an average total compensation of AU$100,244.
Employees with Digital Marketing Manager in their job title in Sydney, New South Wales earn an average of 5.7% more than the national average. These job titles also find higher than average salaries in Brisbane, Queensland (0.7% more) and Melbourne, Victoria (0.4% more). The lowest salaries can be found in Adelaide, South Australia (18.0% less), Gold Coast, Queensland (14.2% less) and Perth, Western Australia (12.9% less).

Years of Experience

This data is based on 644 survey responses.
Entry Level
1.7%
Early Career
37.1%
Mid Career
42.5%
Experienced
16.1%
Late Career
2.5%

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