A Digital Marketing Manager earns an average salary of AU$78,117 per year. The highest paying skills associated with this job are Web Analytics, Marketing Management, and Project Management. Most people with this job move on to other positions after 20 years in this career. Experience has a moderate effect on income for this job.

AU$50,344 - AU$111,963
AU$50K
AU$78K
AU$110K
MEDIAN: AU$78,010
10%
50%
90%
AU$20.35 - AU$51.94
AU$20
AU$30
AU$52
MEDIAN: AU$30.29
10%
50%
90%
AU$0AU$116K
Salary AU$50,344 - AU$111,963
Bonus AU$1,500 - AU$18,000
Profit Sharing AU$2,000
Commission AU$17,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$49,802 - AU$116,171
  • Country: Australia
  • Currency: AUD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 502
Hourly Data AU$0AU$51
Hourly Rate AU$20.35 - AU$51.94
Overtime AU$41.90
Annual Data AU$0AU$116K
Bonus AU$1,500 - AU$18,000
Commission AU$17,500
Profit Sharing AU$2,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$49,802 - AU$116,171
  • Country: United States
  • Currency: AUD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 45

Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

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Digital Marketing Manager Tasks

  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.

Digital Marketing Manager Job Listings

Popular Skills for Digital Marketing Manager

Pay by Experience Level for Digital Marketing Manager

Pay by Experience for a Digital Marketing Manager has a positive trend. An entry-level Digital Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of AU$70,000 based on 303 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of AU$85,000 based on 284 salaries. An experienced Digital Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of AU$98,000 based on 105 salaries. A Digital Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of AU$113,000 based on 14 salaries.

Pay Difference by Location

National Average: AU$77,563

Larger city markers indicate a job is popular in that location.

Digital Marketing Manager Reviews

Q: What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in Sydney:
"Opportunity."
Pros: Corporate culture, Office conditions, Gym membership.
Cons:

Related Job Salaries

Key Stats for Digital Marketing Manager

Gender

Female
55 %
Male
45 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 19 votes.
Less than 1 year
2%
1-4 years
36%
5-9 years
42%
10-19 years
17%
20 years or more
3%

Experience Affects Digital Marketing Manager Salaries

▲45%

▲27%

▲10%

National Average
AU$78,000

▼10%

Skills That Affect Digital Marketing Manager Salaries

▲27%




▲5%

Online Marketing
▼0%

Web Content Management
▼0%

National Average
AU$78,000








Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 19 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
2%
1-4 years
36%
5-9 years
42%
10-19 years
17%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 5%
dental benefits
Dental: 3%
vision benefits
Vision: 3%
no benefits
None: 92%