The average salary for a Marketing Specialist in Australia is AU$65,311.
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What Do Marketing Specialists Do?
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting cons…Read more
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Explore the most common career paths for Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Digital Marketing Manager
Somewhat common (8 - 20%)
Marketing Specialist Job Listings
What Are Popular Skills for Marketing Specialists?
Skills in Marketing Communications, Strategic Marketing, Email Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing.
What is the Pay by Experience Level for Marketing Specialists?
An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$54,597 based on 24 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of AU$63,555 based on 355 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of AU$72,276 based on 187 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of AU$81,026 based on 76 salaries. In their late career (20 years and higher), employees earn an average total compensation of AU$73,698.
Pay Difference by Location
Employees with Marketing Specialist in their job title in Sydney, New South Wales earn an average of 2.7% more than the national average. These job titles also find higher than average salaries in Melbourne, Victoria (0.9% more) and Brisbane, Queensland (0.5% more). The lowest salaries can be found in Newcastle, New South Wales (8.9% less), Adelaide, South Australia (8.1% less) and Perth, Western Australia (7.0% less).
Years of Experience
This data is based on 647 survey responses.