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What Do Public Relations (PR) Officers Do?
Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to
Public Relations (PR) Officer Tasks
Create, support, steer and track publicity campaigns.
Set brand standards and design online and paper materials are up to date.
Interact with the press and the public, forming strong positive relations.
Plan and advertise special events.
React to publicity situations and interact with the press to improve organizational image.
Explore the most common career paths for Public Relations (PR) Officer. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Skills in Media / Public Relations, Marketing Communications and Corporate Communications are correlated to pay that is above average. Skills that pay less than market rate include Public Relations and Social Media Marketing.
What is the Pay by Experience Level for Public Relations (PR) Officers?
An early career Public Relations (PR) Officer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of AU$56,258 based on 28 salaries. A mid-career Public Relations (PR) Officer with 5-9 years of experience earns an average total compensation of AU$73,000 based on 5 salaries. An experienced Public Relations (PR) Officer with 10-19 years of experience earns an average total compensation of AU$73,555 based on 3 salaries.
Employees with Public Relations (PR) Officer in their job title in Sydney, New South Wales earn an average of 0.6% more than the national average. These job titles also find higher than average salaries in Gold Coast, Queensland (0.2% more). The lowest salaries can be found in Perth, Western Australia (17.0% less), Brisbane, Queensland (8.0% less) and Melbourne, Victoria (1.1% less).