The average salary for a Publicist in Australia is AU$59,060.
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AU$45k - AU$96k
AU$0 - AU$2k
AU$44k - AU$103k
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Job Description for Publicist
Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may a…Read more
- Create and execute publicity plans for clients.
- Pitch stories to media.
- Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
- Draft and edit press releases, media alerts, and press kit materials.
- Build and maintain relationships with the media.
Explore the most common career paths for Publicist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Publicist Job Listings
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Popular Skills for Publicist
Media / Public Relations
Social Media Marketing
Skills in Media / Public Relations, Press Releases, Social Media Marketing and Event Planning are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications.
Pay by Experience Level for Publicist
An entry-level Publicist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$45,000 based on 7 salaries. An early career Publicist with 1-4 years of experience earns an average total compensation of AU$57,212 based on 29 salaries. A mid-career Publicist with 5-9 years of experience earns an average total compensation of AU$64,964 based on 16 salaries. An experienced Publicist with 10-19 years of experience earns an average total compensation of AU$67,500 based on 6 salaries. In their late career (20 years and higher), employees earn an average total compensation of AU$92,500.
Employees with Publicist in their job title in Sydney, New South Wales earn an average of 6.0% more than the national average. The lowest salaries can be found in Melbourne, Victoria (6.3% less).
Years of Experience
This data is based on 64 survey responses.
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