The average salary for an Experienced Brand Manager is HK$565,641 per year.

HK$358,798 - HK$975,367
HK$360K
HK$570K
HK$980K
MEDIAN: HK$565,641
10%
50%
90%
HK$0HK$1M
Salary HK$358,798 - HK$975,367
Bonus HK$40,000
Commission HK$233,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
HK$384,228 - HK$1,349,655
  • Country: Hong Kong
  • Currency: HKD
  • Updated: 14 Apr 2018
  • Individuals Reporting: 13

Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Brand Manager Job Listings

Pay Difference by Location

National Average: HK$609,699

Larger city markers indicate a job is popular in that location.

Key Stats for Brand Manager

10-19 years
92%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 100%
dental benefits
Dental: 38%
vision benefits
Vision:
no benefits
None: