The average salary for a Mid-Career Brand Manager in Hong Kong is HK$484,269.
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Job Description for Brand Manager
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which…Read more
Brand Manager Tasks
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Develop and coach assistant brand managers and guide marketing skill development.
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
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Popular Skills for Brand Manager
Skills in Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Marketing Management and Branding.
Pay by Experience Level for Brand Manager
An early career Brand Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of HK$420,000 based on 8 salaries. An experienced Brand Manager with 10-19 years of experience earns an average total compensation of HK$557,642 based on 12 salaries.
Years of Experience
This data is based on 20 survey responses.
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