HK$423,547
Avg. Salary
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A Brand Manager with Marketing Management skills earns an average salary of HK$416,503 per year.

HK$304,102 - HK$606,083
HK$300K
HK$420K
HK$610K
MEDIAN: HK$423,547
10%
50%
90%
HK$0HK$720K
Salary HK$304,102 - HK$606,083
Bonus HK$74,400
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
HK$304,102 - HK$720,018
  • Country: Hong Kong
  • Currency: HKD
  • Updated: 15 Sep 2018
  • Individuals Reporting: 11

Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Brand Manager Job Listings

Pay Difference by Location

National Average: HK$510,372

Larger city markers indicate a job is popular in that location.

Key Stats for Brand Manager

Gender

Female
40 %
Male
60 %
1-4 years
45%
5-9 years
27%
10-19 years
27%

Gender

Female
40 %
Male
60 %

Years of Experience

1-4 years
45%
5-9 years
27%
10-19 years
27%

Common Health Benefits

medical benefits
Medical: 100%
dental benefits
Dental: 33%
vision benefits
Vision: 11%
no benefits
None: