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What Do Digital Strategists Do?
A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpers
Digital Strategist Tasks
Create strategy and content for web presence and outreach.
Identify new communities and technologies for marketing efforts.
Create, update, and enforce digital style guides and branding efforts.
Define, track, analyze, and report on metrics and analytics to understand reach.
Create, edit, update, connect, and share digital video, images, text, and graphics.
Explore the most common career paths for Digital Strategist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Skills in Strategic Planning and Data Analysis are correlated to pay that is above average. Skills that pay less than market rate include Strategy, Online Marketing and Strategic Marketing.
What is the Pay by Experience Level for Digital Strategists?
An early career Digital Strategist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of £38,532 based on 51 salaries. A mid-career Digital Strategist with 5-9 years of experience earns an average total compensation of £48,099 based on 38 salaries. An experienced Digital Strategist with 10-19 years of experience earns an average total compensation of £55,599 based on 29 salaries. In their late career (20 years and higher), employees earn an average total compensation of £57,000.