£47,974
Avg. Salary
£17.50
Avg. Hourly Rate

Average additional compensation:

£5,940

Bonus

£2,000

Profit Sharing

£8,000

Commission

What am I worth?
How should I pay?

The average pay for a Senior Marketing Manager is £17.50 per hour.

The average pay for a Senior Marketing Manager is £47,974 per year.

£0.00
10%
£17.50
50%
£0.00
90%
MEDIAN £17.50
£34k
10%
£48k
50%
£70k
90%
MEDIAN £47,974
£34,290 - £70,120
£34K
£48K
£70K
MEDIAN: £47,974
10%
50%
90%
£0£75K
Salary £34,290 - £70,120
Bonus £1,554 - £11,887
Profit Sharing £511 - £14,681
Commission £1,007 - £17,232
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
£34,872 - £75,528
  • Country: United Kingdom
  • Currency: GBP
  • Updated: 4 Dec 2018
  • Individuals Reporting: 616

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Common Career Paths for Senior Marketing Manager


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Senior Marketing Manager Job Listings

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of ₤40,000 based on 62 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of ₤48,000 based on 149 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of ₤53,000 based on 154 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of ₤51,000 based on 36 salaries.

Pay Difference by Location

8%

6%

-23%

National Average: £50,383

Larger city markers indicate a job is popular in that location.

Senior Marketing Manager Advice

Q: What is it like working as a Senior Marketing Manager?

Senior Marketing Manager in London:
"It's not all adverts and glossy brochures."
Keep up-to-date with current trends.

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 6 votes.
Less than 1 year
0%
1-4 years
10%
5-9 years
38%
10-19 years
40%
20 years or more
12%

Experience Affects Senior Marketing Manager Salaries

▲4%

▼0%

National Average
₤50,000

▼4%

▼21%

Skills That Affect Senior Marketing Manager Salaries

Powerpoint
▲22%

Microsoft Excel
▲19%

Online Marketing
▲17%

Microsoft Office
▲15%


Product Marketing
▲3%

National Average
₤50,000




▼7%

▼13%

Email Marketing
▼25%

Social Media Marketing
▼33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 6 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
0%
1-4 years
10%
5-9 years
38%
10-19 years
40%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 56%
dental benefits
Dental: 22%
vision benefits
Vision: 18%
no benefits
None: 39%