A Senior Marketing Manager earns an average salary of £46,787 per year. People in this job generally don't have more than 20 years' experience. The highest paying skills associated with this job are Powerpoint, Microsoft Excel, Online Marketing, Microsoft Office, and Market Research.
|Salary||£34,351 - £70,701|
|Bonus||£1,912 - £11,882|
|Profit Sharing||£507 - £14,795|
|Commission||£1,007 - £17,232|
|Total Pay (||£35,056 - £76,133|
Job Description for Senior Marketing Manager
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.Read More...
A senior marketing manager usually reports to the director of marketing. As a result, the senior marketing manager usually acts as a liaison between the departments involved in the marketing campaign and the company executives. At larger companies, a senior marketing manager often manages and supervises a team of at least two to three employees, so previous management experience is usually required.
Senior marketing managers typically work long hours, including weekends. Companies often look for at least five to seven years of experience in marketing and communications, including experience developing and implementing marketing campaigns and managing a team. A bachelor’s degree typically is expected, and some companies prefer to hire individuals with MBAs. (Copyright 2018 PayScale.com)
Senior Marketing Manager Tasks
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
- Manage the selection, training and development of marketing staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
Senior Marketing Manager Job Listings
Popular Skills for Senior Marketing Manager
Pay by Experience Level for Senior Marketing Manager
Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of ₤40,000 based on 62 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of ₤48,000 based on 149 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of ₤53,000 based on 154 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of ₤51,000 based on 36 salaries.
Pay Difference by Location
Related Job Salaries
Key Stats for Senior Marketing Manager
Rated 5 out of 5
based on 10 votes.