Database Marketing Manager Salary
A Database Marketing Manager earns an average salary of $73,147 per year. Most people with this job move on to other positions after 20 years in this career. The skills that increase pay for this job the most are Email Marketing and Data Analysis.
|Salary||$46,267 - $115,985|
|Bonus||$1,500 - $17,500|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$43,677 - $121,318|
Job Description for Database Marketing Manager
A database marketing manager is responsible for working to execute marketing initiatives within a company's marketing database. Those in this position also manage the department's staff, who perform regular maintenance of the database. This includes developing marketing strategies for specific target audiences and evaluating the effectiveness of these campaigns. This tracking and analyzing allows both the staff and the database marketing manager to work in tandem to create successful marketing campaigns.Read More...
A high degree of creativity, imagination, and open-mindedness is expected for this position because of the importance of creative thinking to success. Experience in the field is usually required due to the additional importance of effective judgment which cannot be developed in other ways. Data extraction is performed regularly, so skills in this area are a must.
A Bachelor's degree in Business, Marketing, or a related field is generally required. A fixed schedule with sick days and paid holiday time can be expected. Staying up-to-date is essential, so database marketing managers are strongly encouraged to read technical journals. Travel is not a must, but attending vendor seminars is important for learning about new database marketing techniques and pursuing career development. (Copyright 2017 PayScale.com)
Database Marketing Manager Tasks
- Manage and coordinate changes to market databases, including service inquiries, demographic information and status changes.
- Review data on customer demographics, needs, and buying habits to identify potential markets and factors affecting product demand.
- Modify existing databases and develop new database management systems to improve efficiency and accuracy.
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