With a median pay of $210K, Hewlett-Packard Company Marketing Directors make much more than the national average ($83K annually) for those in this field. Soaring salaries can also be found at Microsoft Corp, L'Oreal USA, and Dell, Inc., where earnings of $190K, $169K, or $167K are standard for Marketing Directors. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Marketing Director
Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.
Read More...Marketing Director Tasks
- Oversee staff operations, business planning, staff and advertising budget development.
- Act as subject matter expert to leadership on issues relating to effective marketing.
- Direct, plan and oversee the marketing strategies of the organization's products and services.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
Popular Employer Salaries for Marketing Director
Common Career Paths for Marketing Director
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As Marketing Directors transition into upper-level roles such as Senior Vice President of Marketing, they may see a strong upturn in salary. Senior Vice Presidents of Marketing earn $191K on average per year. Becoming a Marketing VP is, more often than not, the most common role that Marketing Directors move into when they're ready for the next step in their career. The average salary for the position is $149K. Another frequent advance is for Marketing Directors to assume a Marketing Communications Director role; in this role, workers often earn $74K.
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Popular Skills for Marketing Director
Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 8 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications and Branding.
Pay by Experience Level for Marketing Director
Pay by Experience for a Marketing Director has a positive trend. An entry-level Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 2,255 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $79,000 based on 3,194 salaries. An experienced Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $102,000 based on 3,834 salaries. A Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $108,000 based on 1,342 salaries.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Marketing Directors, 70 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+40 percent), New York (+39 percent), Seattle (+34 percent), and Chicago (+32 percent). Those in the field find the lowest salaries in Houston, 2 percent below the national average.
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Key Stats for Marketing Director
Gender
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Female
66 % |
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Male
34 % |
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Job Satisfaction
| Extremely satisfied |
Rated 5 out of 5 based on 2625 votes. |
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