Marketing Director Salary

With a median pay of $210K, Hewlett-Packard Company Marketing Directors make much more than the national average ($83K annually) for those in this field. Soaring salaries can also be found at Microsoft Corp, L'Oreal USA, and Dell, Inc., where earnings of $190K, $169K, or $167K are standard for Marketing Directors. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$44,877 - $147,028
$45K
$83K
$150K
MEDIAN: $83,314
10%
50%
90%

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$11.66 - $31.09
$12
$18
$31
MEDIAN: $18.21
10%
50%
90%

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$0$161K
Salary $44,877 - $147,028
Bonus $960 - $30,158
Profit Sharing $406.95 - $24,511
Commission $1,039 - $30,248
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,333 - $161,430
  • Country: United States
  • Currency: USD
  • Updated: 19 Sep 2017
  • Individuals Reporting: 8,487
Hourly Data $0$36
Hourly Rate $11.66 - $31.09
Hourly Tips $0.83
Overtime $12.60 - $36.95
Annual Data $0$161K
Bonus $960 - $30,158
Commission $1,039 - $30,248
Profit Sharing $406.95 - $24,511
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,333 - $161,430
  • Country: United States
  • Currency: USD
  • Updated: 19 Sep 2017
  • Individuals Reporting: 644

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

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Marketing Director Tasks

  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.
  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.

Common Career Paths for Marketing Director


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As Marketing Directors transition into upper-level roles such as Senior Vice President of Marketing, they may see a strong upturn in salary. Senior Vice Presidents of Marketing earn $191K on average per year. Becoming a Marketing VP is, more often than not, the most common role that Marketing Directors move into when they're ready for the next step in their career. The average salary for the position is $149K. Another frequent advance is for Marketing Directors to assume a Marketing Communications Director role; in this role, workers often earn $74K.

Marketing Director Job Listings

Popular Employer Salaries for Marketing Director

Popular Skills for Marketing Director


Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 8 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Pay by Experience for a Marketing Director has a positive trend. An entry-level Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 2,255 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $79,000 based on 3,194 salaries. An experienced Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $102,000 based on 3,834 salaries. A Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $108,000 based on 1,342 salaries.

Pay Difference by Location

National Average: $83,292

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Marketing Directors, 70 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+40 percent), New York (+39 percent), Seattle (+34 percent), and Chicago (+32 percent). Those in the field find the lowest salaries in Houston, 2 percent below the national average.

Marketing Director Reviews

Q: What is it like working as a Marketing Director?

Marketing Director in Albert Lea:
"Using my creative talents and work flexibility."
Pros: I love being creative and using my talents to creative current promotions and advertisements. Having the work flexibility is huge with a growing family. I like being able to train and manage others. Being able to travel to learn more about my position has also been a nice perk of the job.
Cons: I feel I'm valued more than what I'm currently making. Commuting has begun to take a toll. I wish their was more noticeable bonuses for my position.

Marketing Director in Miami:
"Educating the client."
Pros: The must important thing is doing what I love to do, learn new technologies and apply my experiences to every day challenges.
Cons: Educating the clients is a challenge, they completely ignore what it takes to create something new that is going to work for their company, they don't take in consideration the research, the competition, new technologies, and many other factors especially the time that takes to do all this, so they don't want to pay for the real value of the work.

Marketing Director in San Diego:
Pros: It's a job that you can feel good about/
Cons: Health Insurance and Equity have been promised but still not delivered.

Marketing Director in Dallas:
"Demanding Schedule with Great Opportunity and Freedom."
Pros: I love the fact that my position has challenged me to take strides forward in educating myself in the digital marketing space. I love taking what I have learned and using my own creativity to implement these tactics as well as educating my team on these new methods.
Cons: The only thing I dislike is feeling like I am undervalued. I have a feeling that this misunderstanding stems from the lack of comprehension behind what it is I do. People know it works, but do not understand what it has taken to get us there.

Marketing Director in Chattanooga:
"Overall Great Job."
Pros: I get to be creative and take the lead on major projects.
Cons: I have to be extremely detail oriented and do not have anyone working under me to catch monotonous work.

Marketing Director in Las Vegas:
"Excellent Marketing Director."
Pros: I get to work my dream job.
Cons: Too many people working in the marketing team with so many different ideas.

Marketing Director in Denver:
Pros: The experience and contacts it is giving me.
Cons: The hours and inflexibility in those hours.

Related Job Salaries

Key Stats for Marketing Director

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1538 votes.
Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
39%
20 years or more
17%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Director Salaries

▲30%

▲22%

National Average
$83,000

▼6%

▼39%

Skills That Affect Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 1538 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
39%
20 years or more
17%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 70%
vision benefits
Vision: 59%
no benefits
None: 16%
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