$83,255
Avg. Salary
$18.15
Avg. Hourly Rate

Average additional compensation for this job:

Bonus

$9,931

Profit Sharing

$5,030

Commission

$9,797

The average pay for a Marketing Director is $18.15 per hour.

The average pay for a Marketing Director is $83,255 per year.

$45k
10%
$83k
50%
$147k
90%
MEDIAN $83,255
$44,758 - $146,964
$45K
$83K
$150K
MEDIAN: $83,255
10%
50%
90%

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$11.94 - $33.38
$12
$18
$33
MEDIAN: $18.15
10%
50%
90%

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$0$160K
Salary $44,758 - $146,964
Bonus $986 - $30,274
Profit Sharing $522 - $23,712
Commission $1,003 - $29,934
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,204 - $160,309
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2018
  • Individuals Reporting: 15,462
Hourly Data $0$38
Hourly Rate $11.94 - $33.38
Hourly Tips $2.35
Overtime $16.05 - $38.83
Annual Data $0$160K
Bonus $986 - $30,274
Commission $1,003 - $29,934
Profit Sharing $522 - $23,712
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,204 - $160,309
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2018
  • Individuals Reporting: 1,190

Job Description for Marketing Director

Marketing directors are responsible for managing and directing marketing tasks on behalf of their organization. They oversee their organization's marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers' needs. Marketing directors help brainstorm ideas, suggest appropriate technology to complete marketing tasks, coordinate with marketing professionals to modify campaigns and measure the progress of marketing projects. They collect data and refine research techniques to improve marketing performance in future endeavors.

Read More...

Marketing Director Tasks

  • Oversee staff operations, business planning, staff and advertising budget development.
  • Act as subject matter expert to leadership on issues relating to effective marketing.
  • Direct, plan and oversee the marketing strategies of the organization's products and services.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.

Popular Employer Salaries for Marketing Director

Common Career Paths for Marketing Director


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As Marketing Directors transition into upper-level roles such as Senior Vice President of Marketing, they may see a strong upturn in salary. Senior Vice Presidents of Marketing earn $191K on average per year. Becoming a Marketing VP is, more often than not, the most common role that Marketing Directors move into when they're ready for the next step in their career. The average salary for the position is $149K. Another frequent advance is for Marketing Directors to assume a Marketing Communications Director role; in this role, workers often earn $74K.

Marketing Director Job Listings

Popular Skills for Marketing Director


Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Product Marketing, Strategic Marketing, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 8 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications and Branding.

Pay by Experience Level for Marketing Director

Pay by Experience for a Marketing Director has a positive trend. An entry-level Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 2,255 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $79,000 based on 3,194 salaries. An experienced Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $102,000 based on 3,834 salaries. A Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $108,000 based on 1,342 salaries.

Pay Difference by Location

National Average: $83,648

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Marketing Directors, 70 percent above the national average. Marketing Directors can also look forward to large paychecks in cities like Boston (+40 percent), New York (+39 percent), Seattle (+34 percent), and Chicago (+32 percent). Those in the field find the lowest salaries in Houston, 2 percent below the national average.

Marketing Director Advice

Q: What is it like working as a Marketing Director?

Marketing Director in San Francisco:
"Your Career is Your Own - So Own It!"
Build a strong network with leaders from different areas. Your boss is not always right so having a network that can provide opinions is integral to making career choices.

Marketing Director in Huntington Beach:
Pros: Being creative and accomplishing tasks as developing the web site - managing promotions - love working with fashion.
Cons: I'm not getting paid enough for my skills, education & job responsibilities.

Marketing Director in Portland:
"Wish I would have negotiated more vacation, salary or benefi."

Marketing Director in Los Angeles:
"Experiment."
Allocate at least 20% of your budget to new strategies and/or experiments. Marketing, especially digital, is a rapidly changing space with new opportunities appearing all the time.

Marketing Director in New York:
"Get To Be Employee #1."
Pros: Literally being a major part of a start-up from the ground up. Learned many new skills and built lots of connections.
Cons: Not real office environment, unclear directions.

Marketing Director in Clermont:
"No Commission."
Pros: Flexible hours, a lot of responsibility and chance to meet a lot of people.
Cons: Lack of value placed on efforts (performance not rewarded)

Marketing Director in Duluth:
"Being Creative And Innovative."
Pros: A great marketing team. We have established a great culture for our department.
Cons: We are known to be the department that spends money and are not acknowledged for our marketing efforts.

Related Job Salaries

Key Stats for Marketing Director

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2657 votes.
Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
39%
20 years or more
16%

Experience Affects Marketing Director Salaries

▲29%

▲22%

National Average
$84,000

▼6%

▼39%

Skills That Affect Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2657 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
17%
5-9 years
26%
10-19 years
39%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 70%
vision benefits
Vision: 59%
no benefits
None: 16%