▼48%
$101,273
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$58k
MEDIAN
$101k
90%
$163k
The average salary for a Marketing Director is $101,273 in 2025
Base Salary
$58k - $163k
Bonus
$2k - $30k
Profit Sharing
$1k - $25k
Commission
$1k - $32k
Total Pay
$55k - $177k
Is Average Marketing Director Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Marketing Directors?
What Do Marketing Directors Do?
Marketing Director Tasks
- Direct, plan and oversee the marketing strategies of the organization's products and services.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Oversee staff operations, business planning, staff and advertising budget development.
- Act as subject matter expert to leadership on issues relating to effective marketing.
Find your market worth – how it works:
How do Marketing Directors Rate Their Jobs?
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Common Health Benefits for a Marketing Director
Medical
83%
Dental
74%
Vision
67%
None
16%
Gender Breakdown for Marketing Directors
Female
73.3%
Male
25.6%
Prefer to self-define
0.7%
This data is based on 3,570 survey responses. Learn more about the gender pay gap.
FAQs About Marketing Directors
What is the highest pay for Marketing Directors?
Our data indicates that the highest pay for a Marketing Director is $163k / year
What is the lowest pay for Marketing Directors?
Our data indicates that the lowest pay for a Marketing Director is $58k / year
How can Marketing Directors increase their salary?
Increasing your pay as a Marketing Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Marketing Director that oversees more junior Marketing Directors, this experience can increase the likelihood to earn more.